Overview
Financial Performance
Business Operations & Assets
Business Details
Reason For Sale
Description
2 Core Businesses in One
1) Online Tuition Centre
2) Tuition Agency
What you are acquiring:
Curriculum & Content
A comprehensive library of print-ready PDF study materials spanning Secondary 1 to Secondary 4 for both the O-Level and Integrated Programme (IP) streams, covering English Language, English Literature and General Paper. Also included: Primary 6 composition worksheets. These materials were developed by an ex-MOE teacher over several years and are classroom-ready.
Active Business
One experienced remote teacher who may continue under new ownership.
Digital Assets
curio.sg — a professional WordPress website with existing SEO foundation
Google Business Profile — fully set up and verified
Instagram, TikTok and Facebook accounts with existing followers and content history
Parent contact database
Fully Automated Operations
The business runs on a sophisticated automation stack requiring minimal human involvement:
Three Make.com automation scenarios handling parent intake, tutor registration and job applications
Airtable database with Jobs, Tutors, Matches and Applications tables
Three Tally.so intake forms (parent request, tutor registration, tutor job application)
Telegram tutor broadcast channel with approximately 45 registered tutors
Automated email confirmations and Telegram job card broadcasting
Legal & Administrative
ACRA-registered private limited company (Curio Pte. Ltd.) — transferable
PDPA compliance framework with designated Data Protection Officer documentation
Complete Terms & Conditions
Full accounting records are up to date and included, providing complete financial transparency.
Ideal buyer:
This business suits an educator, tutor, parent or entrepreneur looking to enter Singapore's $1.4 billion tuition industry with a head start. The automation infrastructure and curriculum alone would cost tens of thousands of dollars and many months to replicate from scratch. A buyer with subject matter expertise in English or humanities could immediately leverage the curriculum library to generate revenue.
Asking price: S$25,000
Includes full handover, documentation and onboarding support.
Facilities
Competition
Tuition agencies are the most direct competitors. Established players such as Mindflex, SmileTutor, FamilyTutor and TutorCity have significant brand recognition, large tutor databases and years of Google search ranking. However, Curio was built with a deliberate competitive advantage — a 25% commission model versus the industry standard of 50%. This positions Curio strongly with tutors, who are the supply side of the marketplace and tend to gravitate toward agencies that treat them more fairly.
Tuition centres compete for the same student demand but operate a fundamentally different model — fixed venues, group classes and higher overhead. Home tuition agencies like Curio serve parents who prefer personalised one-to-one tuition in the convenience of their own homes, which is a distinct and growing segment of the market.
Independent tutors who market themselves directly via platforms like Superprof, Jia Tutor or social media represent indirect competition. However, parents who use agencies typically do so because they value the vetting, matching and coordination service that independent tutors cannot provide.
Online tuition platforms such as Zoom-based enrichment centres and edtech startups are a growing segment, particularly post-COVID. Curio's automation infrastructure is already built to handle both online and face-to-face matching, positioning any buyer to compete in both segments without additional setup.
The opportunity within the competition: Singapore's tuition market is valued at approximately S$1.4 billion annually and is growing. Market saturation at the top does not preclude success for a well-differentiated, lean and automated operator — particularly one entering with an existing tutor base, parent contacts and operational infrastructure already in place.
Expansion Potential
Curio has been deliberately built as a lean, automated operation — which means a new owner can scale without a proportional increase in overhead or staffing. Several growth paths are immediately available:
Expand the tutor and subject base
The current tutor pool of approximately 45 tutors could rapidly expand into Singapore's highest-demand tuition subjects with minimal additional infrastructure — the automation system handles any subject equally well.
Grow the tutor channel and parent database
The Telegram tutor channel and parent contact database are early-stage assets with significant room to grow. Targeted outreach to Singapore universities — NUS, NTU, SMU, NIE — where large pools of undergraduate tutors actively seek agency placements would rapidly expand supply.
Monetise the curriculum library as digital products
The existing library of print-ready PDF study materials for Sec 1–4 O-Level and IP streams represents an untapped passive income stream. These can be listed on platforms such as Gumroad, Carousell or the existing curio.sg website as paid digital downloads with zero additional production cost. IP stream materials in particular command premium pricing due to limited availability in the market.
Launch a subscription or membership model for tutors
A small monthly fee for priority job notifications or featured placement in the tutor database could generate recurring revenue independent of placement commissions. Given that tutors already save significantly on commission compared to competitors, there is clear willingness to pay for additional value.
Music and enrichment tuition
The agency model and existing automation are fully adaptable to music tuition — piano, violin, guitar — and other enrichment subjects such as art and coding. These are high-margin segments with strong parent demand in Singapore and relatively few specialist agencies serving them well.
Corporate and adult language tuition
Singapore has strong demand for business English, Mandarin and other adult language programmes from both local professionals and expatriates. The existing infrastructure can serve adult learners with no modifications.
Build the content and social media presence into a lead generation engine
The Instagram, TikTok and Facebook accounts are early-stage but positioned around a clear editorial identity — ex-MOE educator perspective on Singapore education. A buyer who invests in content creation could build a substantial organic following that drives inbound parent enquiries at zero acquisition cost, replicating the model of successful education media accounts in Singapore.
Sell the automation system as a white-label product
The Make.com automation stack — parent intake, tutor broadcast, job application, Airtable database — is sophisticated enough to be packaged and sold to other small tuition agencies who lack the technical capability to build it themselves. This creates an entirely new B2B revenue stream beyond the agency business itself.
Buyer Support & Terms
Support and Training
Handover period
A structured handover of up to four weeks is included in the asking price. During this period the seller will be available via WhatsApp and email to answer questions, walk through operations and introduce the buyer to key contacts.
Operations training
The seller will provide full training on every component of the business including:
The Make.com automation system — how each of the three scenarios works, how to troubleshoot common issues, how to modify job card templates and form fields
Airtable database management — navigating the Jobs, Tutors, Matches and Applications tables, updating records, filtering by status and linking applications to jobs
Tally.so form management — editing form fields, updating PDPA consent language, adjusting redirect settings
Telegram channel administration — posting job cards manually if needed, managing the tutor broadcast channel and bot settings
Platform account transfers
The seller will assist with the transfer of all digital assets including:
curio.sg domain and WordPress website login credentials
Instagram, TikTok and Facebook account ownership transfer
Google Business Profile ownership transfer
Make.com account transfer or scenario export and reimport
Airtable base transfer
Tally.so account and form transfer
Curriculum handover
All study materials will be transferred as organised, print-ready PDF files via Google Drive or a file sharing platform of the buyer's choice. The seller will explain the structure and intended use of each set of materials and provide context on how they were used in teaching.
Introduction to contacts
The remote teacher will be introduced directly so the buyer can establish their own working relationship from day one.
PDPA and compliance briefing
The seller will walk the buyer through the existing PDPA framework, data protection officer documentation and consent records to ensure the buyer understands their obligations and can maintain compliance independently.
Ongoing goodwill support
After the formal handover period, the seller will remain available for occasional questions for up to three months post-sale at no additional charge. This is a goodwill commitment to ensure the buyer feels supported beyond the initial transition.
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