The Esthétique de Suisse (EdeS) brand was created in 1990 to market a range of Professional Beauty Treatments formulated and manufactured in Switzerland. The French words ‘Esthétique de Suisse’ means ‘Swiss Beauty’ in English.
As a Professional Beauty Treatment brand, EdeS offers a wide range of efficacious remedies for various skin conditions and blemishes. EdeS Beauty Treatments support aestheticians in catering to different customers’ needs; including skincare to the young with oily skin and pimples, individuals with dry or sensitive skin, seniors with matured skin and signs of ageing, and people with tired, rough and blemished skin; acne, scars, hyperpigmentation, lines & wrinkles, loss of moisture, firmness and elasticity etc. EdeS Beauty and Skincare products are manufactured and packed in Europe. Since 1990, EdeS cosmetologists have relentlessly researched and developed new skincare formulations to advance product efficacies and to keep up with EU regulations, Beauty and Wellness trends.
The EdeS brand is also synonymous with Beauty & Spa. The first EdeS Beauty Spa was setup at the Entertainment Building in Central, Hong Kong in 1992. EdeS Beauty Spas were subsequently set up in hotels, country clubs and other commercial properties in Hong Kong, China, Malaysia and Singapore. The first EdeS Spa in Singapore was set up in 2007 at the Singapore Island Country Club, and then at Frankle Avenue, Singapore Swimming Club and the Horse City (Bukit Timah).
The EdeSClub concept was developed in 2020 to embrace omnichannel marketing to future expansion. EdeSClub International Pte Ltd was set up to offer franchises of the EdeSClub concept which includes e-Commerce and brick & mortar retail outlets. EdeSClub International invites investors to participate to develop Individual and Area Franchises in Singapore and Asia.
Business Operation
Franchisees are given first priority to open more outlets and territories. Higher margins are offered to Multiple-Outlets franchisees and for quantity purchase.
Expansion Potential
Yes, this is franchise business. Market Potential Statista forecasted that the global Skincare market will reach USD 187 billion in 2026 with continued growth on Skin Health as concerns of rising stress levels, external pollutants, comedogenic ingredients and skin irritants etc. are taking toll on the skin.
Why choose EdeS? 1. European standard and quality. EdeS products are efficacious and of high quality. All products are manufactured and packed according to EU standards. 2. Heritage Brand – EdeS was recognized by SWAS as a Heritage brand with 34 history. 3. International Trademark registration – EdeS is trademarked in Singapore and potential markets in Asia. 4. Trendy – EdeS embrace Beauty & Skincare trends in product development and marketing. 5. Capabilities of Franchisor – Extensive knowledge, experience and resources in Product Development and Operation Management. 6. Sustainable business models – Scalable business models with high Gross Profit Margins 7. Turnkey operation – Full operating system offered with training, setup, running in and management support offered by highly qualified Professional trainers. 8. Low Investment – Low setup cost and franchise fees. 9. Flexible Management Option – Business may be operated by owner or a Professional Manager. 10. Regular Business – Customers purchase EdeS skincare products repeatedly.
Franchise
1. Site finding 2. Management & CRM system 3. Renovation consultancy 4. Financial projection 5. Marketing campaign & support 6. Operation support 7. Management consultancy 8. Staff Training by Professionals 9. Audit (quality & management)
Singapore 
